Educational Services Marketing Strategy

Masbuchin Masbuchin; Istikomah Istikomah

doi:10.47494/mesb.2023.33.1696

(1) Masbuchin Masbuchin Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Istikomah Istikomah Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2023.33.1696

Keywords:

Management, Marketing of Educational Services

Abstract

Many major changes are currently being experienced in the world of education due to the influence of educational globalization which has a major impact on competition in producing quality and credible human resources. The purpose of this research is to know and describe the application and marketing strategy of educational services. In this study, researchers used qualitative methods. By collecting data from field observations, interviews with relevant sources, and documentation from related institutions. The results obtained from this study are the educational services marketing strategy implemented is the educational services market segmentation strategy, determining the target market for services, determining the positioning of the educational services market.

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