Strategies To Build Elementary School Branding as a Multi-Talent School

Hilal Misbahudin Istian; Budi  Haryanto

doi:10.47494/mesb.2023.35.1755

(1) Hilal Misbahudin Istian Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Budi Haryanto Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2023.35.1755

Keywords:

Building Branding, Primary School, Multi Talent School

Abstract

Brand in educational institutions is understood as a form of impression captured by the public through performance or information circulating. Public awareness is now quite high towards the importance of managing the branding of the institutions owned, especially for private schools. This study aims to examine the efforts made by educational institutions in building new branding as a replacement for old branding that is no longer in line with the new service model to the user community. The approach used in this research is a descriptive qualitative approach. Data were extracted from selected informants who were considered to understand the context of the work of building branding. Data collection methods are observation, interviews, and documentation owned by the institution. The results of the study found that the implementation of branding strategies in elementary schools as multi-talent schools that educational institutions have only taken the first two stages (brand blueprint, and brand delivery), has not yet realized the third step, or brand evaluation. The only visible mechanism in the school is evaluation efforts related to the new student admission promotion program.

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