Development of marketing innovations in Uzbekistan
DOI:
https://doi.org/10.47494/mesb.v1i.9Keywords:
marketing, innovative marketing, innovative marketing technologies, competitiveness, infrastructureAbstract
This article explores the scientific and methodological aspects of the interconnected development of technological, marketing and organizational innovation. It is based on the linkages between marketing innovation and technological innovation. The ways in which marketing innovation can be effectively utilized in enterprise operations in Uzbekistan
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Ўзбекистон Республикаси Президентининг «Ўзбекистон Республикасини янада ривожлантириш бўйича Ҳаракатлар стратегияси тўғрисида»ги Фармони. ПФ-4947-сон, 2017 йил 7 февраль. – Ўзбекистон Республикаси қонун ҳужжатлари тўплами. 2017 й., 6-сон, 70-модда
Kotabe, M. and Murray, J. Y. 1990 ‘Linking product and process innovations and modes of international sourcing in global competition: a case of foreign multinational firms’, Journal of International Business Studies, Vol.21, No. 3, pp. 383.
Levitt, T. (1960) ‘Growth and profits through planned marketing innovation’, Journal of Marketing, Vol. April, pp. 1-8
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Magrath, A. J. and Higgins, J. M. (1992) ‘Six pathways to marketing innovation, the valueadded analysis: a seventh pathway to marketing innovation’, Planning Review, Vol. 20, pp. 12-19.
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