Development of marketing innovations in Uzbekistan

Radjabov Bunyod Abduhalilovich

doi:10.47494/mesb.2020.1.9

Development of marketing innovations in Uzbekistan

(1) Radjabov Bunyod Abduhalilovich Tashkent State Economic University
Uzbekistan
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2020.1.9

Keywords:

marketing, innovative marketing, innovative marketing technologies, competitiveness, infrastructure

Abstract

This article explores the scientific and methodological aspects of the interconnected development of technological, marketing and organizational innovation. It is based on the linkages between marketing innovation and technological innovation. The ways in which marketing innovation can be effectively utilized in enterprise operations in Uzbekistan

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References

Ўзбекистон Республикаси Президентининг «Ўзбекистон Республикасини янада ривожлантириш бўйича Ҳаракатлар стратегияси тўғрисида»ги Фармони. ПФ-4947-сон, 2017 йил 7 февраль. – Ўзбекистон Республикаси қонун ҳужжатлари тўплами. 2017 й., 6-сон, 70-модда

Kotabe, M. and Murray, J. Y. 1990 ‘Linking product and process innovations and modes of international sourcing in global competition: a case of foreign multinational firms’, Journal of International Business Studies, Vol.21, No. 3, pp. 383.

Levitt, T. (1960) ‘Growth and profits through planned marketing innovation’, Journal of Marketing, Vol. April, pp. 1-8

Lin, C. Y.-Y. and Chen, M. Y.-C. (2007) ‘Does innovation lead to performance? An empirical study of SMEs in Taiwan’, Management Research News, Vol.30, No. 2, pp. 115-132

Magrath, A. J. and Higgins, J. M. (1992) ‘Six pathways to marketing innovation, the valueadded analysis: a seventh pathway to marketing innovation’, Planning Review, Vol. 20, pp. 12-19.

Published

2020-06-06

How to Cite

Radjabov Bunyod Abduhalilovich. (2020). Development of marketing innovations in Uzbekistan . Middle European Scientific Bulletin, 1, 36-39. https://doi.org/10.47494/mesb.2020.1.9

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Issue

Vol. 1 (2020): June

Section

Philosophy. Psychology. Religion

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