Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology

Safarov Dilmurod  Khalimovich

doi:10.47494/mesb.2021.16.752

Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology

(1) Safarov Dilmurod Khalimovich Head of chair of “Pegagogics and psychology, education technologies”, doctor of philosophy in psychological sciences (PhD) of the Navai Regional in-service and retraining center of public education staff
Uzbekistan
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2021.16.752

Keywords:

seller, buyer, behavior, diade, trade, market, marketing, social perception

Abstract

This article describes the relevant areas of knowledge in the relationship between the seller and the buyer, the analysis of extensive literature on marketing psychology, the analysis of research results, understanding the nature of today’s consumer behavior, understanding consumer behavior. Also, socio-psychological mechanisms of mutual relations of diade “seller- customer” in the researches of marketing psychology are analysed.

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References

Marketing Basics: / Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders. -Moscow; St. Petersburg: Dialectics, 2019.751 p.

Drucker P.F. Management practice: Peter Drucker; - Moscow: Mann, Ivanov and Ferber, 2015.406 p.

Marketing theory: scientific publication / M.J. Baker. SPb .; M .; Kharkov: Peter, 2002.461 p.

https://economy-ru.info/info/340/

Lambin Jean-Jacques “Strategic Marketing. European perspective / -SPb: Nauka, 1996.589 p.

Bagiev G.L., Asaul A.N. Organization of business activities. Textbook / SPb: SPbGUEF, 2001. 231 p. / http://www.aup.ru/books/m72/3_1.htm

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Published

2021-10-05

How to Cite

Khalimovich, S. D. . (2021). Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology. Middle European Scientific Bulletin, 16. https://doi.org/10.47494/mesb.2021.16.752

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Issue

Vol. 16 (2021): September 2021

Section

Social Sciences

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