Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology


  • (1)  Safarov Dilmurod Khalimovich            Head of chair of “Pegagogics and psychology, education technologies”, doctor of philosophy in psychological sciences (PhD) of the Navai Regional in-service and retraining center of public education staff  
            Uzbekistan

    (*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2021.16.752

Keywords:

seller, buyer, behavior, diade, trade, market, marketing, social perception

Abstract

This article describes the relevant areas of knowledge in the relationship between the seller and the buyer, the analysis of extensive literature on marketing psychology, the analysis of research results, understanding the nature of today’s consumer behavior, understanding consumer behavior. Also, socio-psychological mechanisms of mutual relations of diade “seller- customer” in the researches of marketing psychology are analysed.

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References

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Lambin Jean-Jacques “Strategic Marketing. European perspective / -SPb: Nauka, 1996.589 p.

Bagiev G.L., Asaul A.N. Organization of business activities. Textbook / SPb: SPbGUEF, 2001. 231 p. / http://www.aup.ru/books/m72/3_1.htm

Published

2021-10-05

How to Cite

Khalimovich, S. D. . (2021). Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology. Middle European Scientific Bulletin, 16. https://doi.org/10.47494/mesb.2021.16.752

Issue

Section

Social Sciences