Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology

Safarov Dilmurod  Khalimovich

doi:10.47494/mesb.v16i.752

Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology

(1) Safarov Dilmurod Khalimovich Head of chair of “Pegagogics and psychology, education technologies”, doctor of philosophy in psychological sciences (PhD) of the Navai Regional in-service and retraining center of public education staff
Uzbekistan
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.v16i.752

Keywords:

seller, buyer, behavior, diade, trade, market, marketing, social perception

Abstract

This article describes the relevant areas of knowledge in the relationship between the seller and the buyer, the analysis of extensive literature on marketing psychology, the analysis of research results, understanding the nature of today’s consumer behavior, understanding consumer behavior. Also, socio-psychological mechanisms of mutual relations of diade “seller- customer” in the researches of marketing psychology are analysed.

Downloads

Download data is not yet available.

References

Marketing Basics: / Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders. -Moscow; St. Petersburg: Dialectics, 2019.751 p.

Drucker P.F. Management practice: Peter Drucker; - Moscow: Mann, Ivanov and Ferber, 2015.406 p.

Marketing theory: scientific publication / M.J. Baker. SPb .; M .; Kharkov: Peter, 2002.461 p.

https://economy-ru.info/info/340/

Lambin Jean-Jacques “Strategic Marketing. European perspective / -SPb: Nauka, 1996.589 p.

Bagiev G.L., Asaul A.N. Organization of business activities. Textbook / SPb: SPbGUEF, 2001. 231 p. / http://www.aup.ru/books/m72/3_1.htm

View article

Published

2021-10-05

How to Cite

Khalimovich, S. D. . (2021). Socio-Psychological Mechanisms of Mutual Relations of Diade “Seller- Customer” in the Researches on Marketing Psychology. Middle European Scientific Bulletin, 16. https://doi.org/10.47494/mesb.v16i.752

Download Citation

Issue

Vol. 16 (2021): September 2021

Section

Social Sciences

This work is licensed under a Creative Commons Attribution 4.0 International License.

The work simultaneously licensed under a Creative Commons Attribution 4.0 International License

You are free to:

Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.