Advertising on The Medical Terminology Texts in Russian Language and its Analysis
DOI:
https://doi.org/10.47494/mesb.2021.13.622Keywords:
medical terminology, advertising texts, medical advertising, radio advertising, medical products, advertising discourseAbstract
The article provides an overview of medical terminology and ideas on the role of medical terminology in advertising texts. In addition, the role of medical terminology in Russian advertising texts was analyzed using examples.
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References
Recordings of radio advertisements for medical products on the radio channel "Russia" for 2007-2012. (RT)
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