Digital Transformation: The Role of a Digital Platform based on Business Model
DOI:
https://doi.org/10.47494/mesb.v10i.345Keywords:
transformation, e-wallet, chat bot, business models, digital business platform, capitalization growthAbstract
The following article deals with the digital transformation, the development of the digital economy following digitalization, at which the business and operating model of the organization are transformed based on the use of innovative technologies that allow not only optimizing efficiency and increasing the productivity of companies, but creating fundamentally new value chains and producing unique innovative, more profitable products and services. Accordingly, the company's profit and investment attractiveness grows. Today, the development potential of any socio-economic system is due to increased integration, increased efficiency and the introduction of innovative digital technologies.
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