Ways to increase the efficiency of the marketing activities of the advertising enterprises

Zolotarova  Valentina

doi:10.47494/mesb.v1i.2

Ways to increase the efficiency of the marketing activities of the advertising enterprises

(1) Zolotarova Valentina Interregional Academy of Personnel Management
Ukraine
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.v1i.2

Keywords:

marketing, enterprise, advertising, improvement, direction, efficiency

Abstract

The purpose of the article is to identify ways to improve the marketing activity of advertising companies.

In the course of the research were used: general scientific methods, in particular: systematic approach - to identify and justify the global trends in the development of advertising services; expert survey method - to determine the priorities of advertising companies and promoters of promotional products among these two groups of respondents in the process of interaction; systematic method - to determine the main directions of increasing the efficiency of the enterprise advertising industry. According to the results of the research, the author identified the main trends that will prevail in the world and domestic advertising sphere in the coming years, as well as the main directions of improving the efficiency of the advertising industry. The practical significance of research results is that they can be used by advertising companies to improve their own performance, create new sustainable competitive advantages, find strategic opportunities, and more.

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References

Official site of the All-Ukrainian Advertising Coalition (2018), available at: http://www.adcoalition.org.ua/ (Accessed 11 November 2019).

Mironov Y.B. (2007), Osnovy reklamnoyi diyalʹnosti [Textbook], Posvit, Drohobych, Ukraine.

Kharchuk O.G., Cherevach S.A. (2017), “Trends in the modern development of the advertising market in Ukraine“, Global and national problems of economy, vol. 20, pp. 622-625.

Buchinskaya O.V. (2018), “Promising directions of advertising market development“, Scientific Bulletin of Uzgorod National University, vol. 20, pp. 70-73.

Harvard Business Review (2018), available at: http://www.hbr-russia.ru/prodazhi-i-marketing/marketingovaya-politika/p13097/ (Accessed 09 November 2019).

"Ukrainian Advertising: Looking to the Future (Materials of survey of leading Ukrainian experts)" (2010), Marketing and advertising, vol. 5 (165), pp. 19-24.

Shvets A.I. (2011), "Problems and prospects of development of advertising activity in Ukraine", Bulletin of Khmelnitsky National University, vol. 3, pp. 190-194.

Published

2020-06-06

How to Cite

Zolotarova Valentina. (2020). Ways to increase the efficiency of the marketing activities of the advertising enterprises . Middle European Scientific Bulletin, 1, 4-7. https://doi.org/10.47494/mesb.v1i.2

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Issue

Vol. 1 (2020): June

Section

Philosophy. Psychology. Religion

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