Marketing Research E-Commerce Services: Case-Study of Samarkand Region


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DOI:

https://doi.org/10.47494/mesb.v30i.1608

Keywords:

online shopping, online shoppinggeneration Z, purchasing behavio, consumer habits, digital consumer

Abstract

The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.

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References

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http://Digitalreport.com/Uzbekistan

Published

2022-11-28

How to Cite

Marketing Research E-Commerce Services: Case-Study of Samarkand Region. (2022). Middle European Scientific Bulletin, 30, 180-185. https://doi.org/10.47494/mesb.v30i.1608

Issue

Section

Education