Middle European Scientific Bulletin

Volume 30, November 2022, Pages 180-185

Full Lenght Article
Marketing Research E-Commerce Services: Case-Study of Samarkand Region

Under a Creative Commons license
Open Access

Abstract

The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.

Abstract

The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.

Keywords

online shopping
online shoppinggeneration Z
purchasing behavio
consumer habits
digital consumer

Declarations

Conflict of Interest Statement

The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Downloads

Download data is not yet available.

References

1. Агафонова А.Н., Швецова Е.В. Методика оценки удовлетворенности потребителей услугами интернет-магазинов // Вестник Самарского государственного экономического университета. 2015. № 11 (133). С. 49-52.
2. Андреев С.Н., Евсеева Д. Особенности поведения потребителей интернет-торговли // Маркетинг в России и за рубежом. 2016. № 3. С. 90-96
3. Duffett R. G. Influence of social media marketing communications on young consumers’ attitudes //Young Consumers. 2017. Т. 18. №. 1. С.19-39.
4. Montgomery K. C., Chester J. Interactive food and beverage marketing: targeting adolescents in the digital age //Journal of Adolescent Health. 2009. Т. 45. №. 3. С. 18-29
5. Трубникова Н.В., Порудчикова А.В. Поведение потребителей в интернет-среде: поколение Z и его приоритеты // Коммуникология. 2018. Т. 6. № 3. С. 93-103.
6. Delbert Hawkins. Consumer Behavior: building Marketing Strategy. Delbert Hawkins. Irwin McGrew-Hill 2009. 803 pages.
7. K.M. Ibodov. Marketing tadqiqotlari: O‘quv qo‘llanma / K.M. Ibodov; – T.: “IQTISOD-MOLIYA”, 2021. – 256 b. 72-74 бб
8. http://stat.uz - Ўзбекистон Республикаси статистика қўмитаси маълумотлари.
9. http://Digitalreport.com/Uzbekistan

Bibliographic Information

Verify authenticity via CrossMark

Cite this article as:

Sh. U., T. . (2022). Marketing Research E-Commerce Services: Case-Study of Samarkand Region. Middle European Scientific Bulletin, 30, 180-185. Retrieved from https://cejsr.academicjournal.io/index.php/journal/article/view/1608
  • Submitted
    28 November 2022
  • Revised
    28 November 2022
  • Published
    28 November 2022