Middle European Scientific Bulletin
Full Lenght Article
Marketing Research E-Commerce Services: Case-Study of Samarkand Region
Abstract
The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.
Abstract
The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.
Keywords
Declarations
Conflict of Interest Statement
The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Copyright and permissions
Copyright (c) 2022 Tashmatov Sh. U.

This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
References
2. Андреев С.Н., Евсеева Д. Особенности поведения потребителей интернет-торговли // Маркетинг в России и за рубежом. 2016. № 3. С. 90-96
3. Duffett R. G. Influence of social media marketing communications on young consumers’ attitudes //Young Consumers. 2017. Т. 18. №. 1. С.19-39.
4. Montgomery K. C., Chester J. Interactive food and beverage marketing: targeting adolescents in the digital age //Journal of Adolescent Health. 2009. Т. 45. №. 3. С. 18-29
5. Трубникова Н.В., Порудчикова А.В. Поведение потребителей в интернет-среде: поколение Z и его приоритеты // Коммуникология. 2018. Т. 6. № 3. С. 93-103.
6. Delbert Hawkins. Consumer Behavior: building Marketing Strategy. Delbert Hawkins. Irwin McGrew-Hill 2009. 803 pages.
7. K.M. Ibodov. Marketing tadqiqotlari: O‘quv qo‘llanma / K.M. Ibodov; – T.: “IQTISOD-MOLIYA”, 2021. – 256 b. 72-74 бб
8. http://stat.uz - Ўзбекистон Республикаси статистика қўмитаси маълумотлари.
9. http://Digitalreport.com/Uzbekistan
Bibliographic Information
Cite this article as:
-
Submitted
28 November 2022 -
Revised
28 November 2022 -
Published
28 November 2022