Marketing Research E-Commerce Services: Case-Study of Samarkand Region
DOI:
https://doi.org/10.47494/mesb.v30i.1608Keywords:
online shopping, online shoppinggeneration Z, purchasing behavio, consumer habits, digital consumerAbstract
The article highlights marketing research on the formation of demand for the services of online stores, analyzes the main selection criteria and the composition of purchases made through online stores, the content of consumer proposals for improving the activities of online stores. The content of consumer proposals for improving the activities of online stores is systematized and scientific proposals for improving activities are proposed.
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