Scientific and Theoretical Basis for the Use of Merchandising in Increasing Retail Turnover


  • (1)  Kholmamatov Diyor Haqberdievich            Independent Researcher of Samarkand Institute of Economics and Service, PhD  
            Uzbekistan
    (*) Corresponding Author

Keywords:

retail, retail turnover, merchandising, marketing mix, competitive environment, visual merchandising, merchandising elements, advertising, promotion

Abstract

The need to use merchandising in the competitive environment that arises in the retail business as a result of the development of retail trade in Uzbekistan is justified. The article analyzes the indicators of retail trade turnover in Uzbekistan. The scientific and theoretical aspects of using merchandising as a marketing strategy are highlighted.

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References

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Published

2022-06-06

How to Cite

Haqberdievich, K. D. . (2022). Scientific and Theoretical Basis for the Use of Merchandising in Increasing Retail Turnover. Middle European Scientific Bulletin, 25, 37-43. Retrieved from https://cejsr.academicjournal.io/index.php/journal/article/view/1350

Issue

Vol. 25 (2022): June

Section

Education
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