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Scientific and Theoretical Basis for the Use of Merchandising in Increasing Retail Turnover

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Abstract

The need to use merchandising in the competitive environment that arises in the retail business as a result of the development of retail trade in Uzbekistan is justified. The article analyzes the indicators of retail trade turnover in Uzbekistan. The scientific and theoretical aspects of using merchandising as a marketing strategy are highlighted.

Abstract

The need to use merchandising in the competitive environment that arises in the retail business as a result of the development of retail trade in Uzbekistan is justified. The article analyzes the indicators of retail trade turnover in Uzbekistan. The scientific and theoretical aspects of using merchandising as a marketing strategy are highlighted.

Keywords

retail
retail turnover
merchandising
marketing mix
competitive environment
visual merchandising
merchandising elements
advertising
promotion

Declarations

Conflict of Interest Statement

The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

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Copyright (c) 2022 Kholmamatov Diyor Haqberdievich

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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References

1. Decree of the President of the Republic of Uzbekistan No. PF-60 of January 28, 2022 "On the development strategy of the new Uzbekistan for 2022-2026" // www.lex.uz
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11. Official site of the State Statistics Committee of the Republic of Uzbekistan. https://stat.uz/uz/rasmiy-statistika/internal-trade-2

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Cite this article as:

Haqberdievich, K. D. . (2022). Scientific and Theoretical Basis for the Use of Merchandising in Increasing Retail Turnover. Middle European Scientific Bulletin, 25, 37-43. Retrieved from https://cejsr.academicjournal.io/index.php/journal/article/view/1350
  • Submitted
    6 June 2022
  • Revised
    6 June 2022
  • Published
    6 June 2022