About the History of Medical Advertising

Sobirova Dilnoza  Rasulovna

doi:10.47494/mesb.v23i.1192

About the History of Medical Advertising

(1) Sobirova Dilnoza Rasulovna Basic doctoral student of Bukhara State University
Uzbekistan
(*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.v23i.1192

Keywords:

medical advertising, trade card, addressee, text, word game

Abstract

This article discusses the history of medical advertising and the fact that "trade cards" for the promotion of medicines are the first form of modern medical advertising. The unique style of text, graphics, images and advertising on the trading cards is illustrated by examples.

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References

Тангейт М. Всемирная история рекламы. Пер. с англ. — 3-е изд. — М.: Альпина Паблишер, 2016. С. –20.

Cures and Curses: A History of Pharmaceutical Advertising in America. https://library.usa.edu/cures-curses-exhibit

Dilnoza Rasulovna Sobirova TIBBIY REKLAMA MATNLARINI YARATISH USULLARI.ACADEMIC RESEARCH IN EDUCATIONAL SCIENCES VOLUME 2 | ISSUE 3 | 2021 ISSN: 2181-1385 Scientific Journal Impact Factor (SJIF) 2021: 5.723 Academic Research, Uzbekistan 1242 www.ares.uz

https://library.artstor.org/public/28313079

https://library.artstor.org/public/28312980

https://library.artstor.org/public/28305514

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Published

2022-04-19

How to Cite

Rasulovna, S. D. . (2022). About the History of Medical Advertising. Middle European Scientific Bulletin, 23, 87-89. https://doi.org/10.47494/mesb.v23i.1192

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Issue

Vol. 23 (2022): April

Section

Medicine

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