About the History of Medical Advertising
Keywords:
medical advertising, trade card, addressee, text, word gameAbstract
This article discusses the history of medical advertising and the fact that "trade cards" for the promotion of medicines are the first form of modern medical advertising. The unique style of text, graphics, images and advertising on the trading cards is illustrated by examples.
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Тангейт М. Всемирная история рекламы. Пер. с англ. — 3-е изд. — М.: Альпина Паблишер, 2016. С. –20.
Cures and Curses: A History of Pharmaceutical Advertising in America. https://library.usa.edu/cures-curses-exhibit
Dilnoza Rasulovna Sobirova TIBBIY REKLAMA MATNLARINI YARATISH USULLARI.ACADEMIC RESEARCH IN EDUCATIONAL SCIENCES VOLUME 2 | ISSUE 3 | 2021 ISSN: 2181-1385 Scientific Journal Impact Factor (SJIF) 2021: 5.723 Academic Research, Uzbekistan 1242 www.ares.uz
https://library.artstor.org/public/28313079
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