Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise


  • (1)  Sanjarbek Boyjigitov            Assistant of Department of Marketing Samarkand Institute of Economics and Services  
            Uzbekistan

    (*) Corresponding Author

Keywords:

Marketing effectiveness, marketing performance indicators, efficiency, internal and external marketing indicators, marketing strategies

Abstract

In this article, the concept of marketing effectiveness is considered as a very relevant topic in a highly competitive environment. Marketing efficiency can be described as a function of improving the process of entering the market in order to optimize its own marketing resources spent to achieve better results for short- and long-term strategic goals of marketing. In addition, improved marketing effectiveness not only helps businesses prioritize their efforts, but also increases the quality and accuracy of marketing resources required by consumers.

Downloads

Download data is not yet available.

References

Общие вопросы легкой промышленности / Обзорная информация. Вып. 12. — Опыт использования текстильной и легкой промышленности в новых условиях хозяйствования. М.: Министерство легкой промышленности СССР, ЦНИИиТЭИлегпром, 1989. — 38 с.

Маркетинг менеджмент. Научное издание / Под ред. Туган-Барановского М., Балабановой Л.В. — Донецк: ДонГУЭТ, 2001. — 594 с.

Моисеева Н.К., Конышева М.В. Управление маркетингом: теория, практика, информационные технологии: Учеб. пособие / Под ред. Н.К. Моисеевой. — М.: Финансы и статистика, 2002. — 304 с.

Author’s work.

Bradley Gale, «Tracking Competitive Position Drives Shareholder Value» Global Management (1992): 367–371.

Kholmamatov Diyor. Development of Customer Service Delivery System in Wholesale Trade. Indonesian Journal of Law and Economics Review. 10.21070/ijler. 2019. V2. 10-10.21070/ijler. 2019. V2. 10.

Yuxin Chen, James Hess, Ronald Wilcox, and Z. John Zhang, «Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management», Marketing Science, 18, no. 3 (1999).

Robert Kaplan and David Norton, «The Balanced Scorecard — Measures That Drive Performance», Harvard Business Review (January-February 1992).

Мурадова Н. У. Лизинг как инструмент формирования инновационной деятельности в сфере агротуризма //Экономика и парадигма нового времени. – 2018. – №. 5 (7).

Published

2022-02-12

How to Cite

Boyjigitov, S. . (2022). Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise. Middle European Scientific Bulletin, 21, 82-87. Retrieved from https://cejsr.academicjournal.io/index.php/journal/article/view/1063

Issue

Section

Education