Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise
DOI:
https://doi.org/10.47494/mesb.v21i.1063Keywords:
Marketing effectiveness, marketing performance indicators, efficiency, internal and external marketing indicators, marketing strategiesAbstract
In this article, the concept of marketing effectiveness is considered as a very relevant topic in a highly competitive environment. Marketing efficiency can be described as a function of improving the process of entering the market in order to optimize its own marketing resources spent to achieve better results for short- and long-term strategic goals of marketing. In addition, improved marketing effectiveness not only helps businesses prioritize their efforts, but also increases the quality and accuracy of marketing resources required by consumers.
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