Modern stratagems for renewing the competitive environment of construction development


  • (1)  D. A. Ryzhakov            Building economics department  
            Ukraine

  • (2)  Kondratsky V.O.            Kyiv National University of Construction and Architecture  
            Ukraine

    (*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2020.1.1

Keywords:

innovation activity, company competitiveness, operating efficiency, strategy

Abstract

The company can maintain its competitive advantage through two the kinds of abilities - distinctive and replicable - and the unique combination of these that the organization creates to achieve synergy. The determining factor is the importance of the company's strategy. New concepts of competitiveness do not deny the importance traditional factors such as company size, assortment policy, price differentiation and low costs. At the same time, the special importance of new factors - key competencies, brand value, reputation, i.e. resources that are intellectual.

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References

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Published

2020-06-06 — Updated on 2020-06-06

Versions

How to Cite

D. A. Ryzhakov, & Kondratsky V.O. (2020). Modern stratagems for renewing the competitive environment of construction development. Middle European Scientific Bulletin, 1, 1-3. https://doi.org/10.47494/mesb.2020.1.1

Issue

Section

Philosophy. Psychology. Religion