Customer-oriented approach as a development strategy of a tourism enterprise

doi:10.47494/mesb.v12i.554

Customer-oriented approach as a development strategy of a tourism enterprise

DOI:

https://doi.org/10.47494/mesb.v12i.554

Keywords:

tourism, service, enterprises, customer, competitive, internal client, customer-oriented

Abstract

This article defines the significance of tourism and the main subjects of tourism activities, the competitiveness of the tourism company and effective strategies for increasing customer loyalty

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References

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Anisimova, A.O. The essence and problems of marketing in tourism [Electronic resource] / А.О. Anisimova // Modern scientific research and innovation.2015.– № 6. – Access mode:

http://cyberleninka.ru/article/n/suschnost-i-problemy-marketinga-v-turizme

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Published

2021-05-07

How to Cite

Customer-oriented approach as a development strategy of a tourism enterprise. (2021). Middle European Scientific Bulletin, 12, 311-314. https://doi.org/10.47494/mesb.v12i.554

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Issue

Vol. 12 (2021): May 2021

Section

Social Sciences

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