As a Factor for Improving Marketing and Increasing Competitiveness in Light Industrial Enterprises


    (*) Corresponding Author

DOI:

https://doi.org/10.47494/mesb.2022.20.1030

Keywords:

light industry, enterprise competitiveness, textiles, marketing, development strategies, marketing activities, economic development, labor productivity

Abstract

The article examines the theoretical and practical foundations of ensuring the competitiveness of light industry enterprises. The author examines the factors that form competition between light industry enterprises and the formation of a competitive environment in light industry.

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References

F.Kotler. Basics of marketing (short course). Per. ang-rus. «VILYAMS». M: 2007 35, 64 p.

Smith A. Research on the nature and origins of the riches of the people (books I-III). / Per. s angl, vvodnaya statya i kommentarii E. M. Mayburda. - M .: Nauka, 1993. - 572 p.

Yu.B.Rubin. Theory and practice of predprinimatelskoy konkurentsii. Textbook. 4 e izd. –M .: O.O.Market DS. 2004-782 p.

Sh.Shodmonov, U.V. G'ofurov. "Economic Theory" (textbook). T., Science and Technology Publishing House, 2005, 784 p.

Boltaboev M.R. Marketing strategy in the development of export potential of the textile industry in the Republic of Uzbekistan. I.f.d. dissertation for an academic degree. TDIU. 2005.102 p.

Published

2022-01-20

How to Cite

As a Factor for Improving Marketing and Increasing Competitiveness in Light Industrial Enterprises. (2022). Middle European Scientific Bulletin, 20, 106-111. https://doi.org/10.47494/mesb.2022.20.1030

Issue

Section

Education