As a Factor for Improving Marketing and Increasing Competitiveness in Light Industrial Enterprises
DOI:
https://doi.org/10.47494/mesb.v20i.1030Keywords:
light industry, enterprise competitiveness, textiles, marketing, development strategies, marketing activities, economic development, labor productivityAbstract
The article examines the theoretical and practical foundations of ensuring the competitiveness of light industry enterprises. The author examines the factors that form competition between light industry enterprises and the formation of a competitive environment in light industry.
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